LI: Analyse text to identify examples of ethos, pathos and logos.

Healthy Lunches

Persuasive Reading Analysis:

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	YES	The main idea  is “Children should eat healthy lunches in school everyday.”
Big Names –  Mentions experts and important people to support the argument	No	The author is writing from his / her own opini on.
Logos – Uses logic, numbers, or   facts to support the argument	YES	The author reinforces the argument by recognising that some children do not eat healthy.  He states the consequences of eating bad food with too much sugar e.g. It will rot your teeth.
Pathos – Appeals to the audience’s emotions	YES	See above
Ethos – Tries to build trust and credibility	YES	The writer uses a range of facts to support his argument and to persuade the reader. ‘ Drinking milk builds healthy bones’.
Kairos – Builds a sense of urgency   for the cause	YES	He does this by letting the reader know about the consequences of a bad diet.
Research – Uses studies and   information to make the   argument seem more convincing;   this can be in the form of words, graphs, tables, or illustrations	No