The Persuasive Reading Analysis:The video  

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The  writer  use the key  phrase which is “ DON’T GET CAUGHT” and that grabs the audience  attention.
Big Names –  Mentions experts and important people to support the argument	Yes	The big names a used in this advertisement which is Cadbury which is a famous name of a chocolate bran.
Ethos – Tries to build trust and credibility	Yes	The writer has used  the girl by saying “This little girl “ and it grabs the audience attention.
Pathos – Appeals to the audience’s emotions	Yes	The writer has stated  that the chocolate is irresistible and if you don't  go there now they will be all gone .
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The writer tell the audience about how does it taste like…. e.g  the smooth double chocolate irresistible creamy egg yolk filling .
Kairos – Builds a sense of urgency  for the cause	Yes	The writer has stated  that the chocolate is irresistible and if you don't  go there now they will be all gone .
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.